How To Attract Your Perfect Customer

Have you ever wondered why any of your so-called “perfect customers” do not contact you after seeing your ads?

I see this quite often, a lot of businesses ignore their perfect customer without even realizing it.

And those businesses that figured it out, have grown by leaps and bounds after fixing what I am going to tell you in this article.

The Shopping Mall Problem

Picture a busy shopping mall, with large crowds of people.

Now you see one of your friends, but a second later, you lose him.

How would you get their attention?

You could try and talk to people one by one, maybe you will be lucky to find the right person.

Or you could stand up on the bench, looking from the top to spot him.

But really, the best way to get his attention would be shouting his name, right?

It does sound obvious, but often the easiest solutions are completely ignored by everyone.

And just as in the crowded shopping malls, all of your ads and other online content also exists in the crowded spaces, where people scroll past if it does not grab their attention.

So, what does it have to do with your perfect Customer?

Your Perfect Customer Is Not “Everyone”

If you were to ask a lot of businesses who their perfect customer is, they would tell you: “Everyone!”.

And the truth is that’s just plain wrong…

If you sell to everyone, you sell to no one.

That’s because your ads will lack specificity while sounding vague and boring.

So, as with the example above, we need to shout their “name”.

Of course, the “name” in this instance is something way different, as we go from one person to our target market.

It could be their age range, occupation, personal interests, geography, psychography, demography…

And it’s right from this information that we’ll find a way to get their attention.

As in real life, the first 3-7 seconds of a meeting is going to form the general impression of who you are.

Same thing is with ads. You just have a couple of seconds to convince them that it’s worth to keep on reading.

If you do not grab their attention at the beginning, they will just stop reading, and if they stop reading, well…

There goes your current “perfect customer”.

It’s irrelevant if the rest of the ad is great, or has something smart to say. People will just scroll onto another post.

How To Grab Their Attention

The place where you really have the chance to grab attention is the headline.

It is the top of every ad, every post, every phone script or email.

Having a strong and compelling headline is of utmost importance if you are serious about getting new clients.

To write a great headline, the first thing to do is to put yourself in the shoes of your perfect customer, read the headline and think: “Why would I care?”.

The next step is about visualising the conversation that is already going on in the prospects’ minds.

For example, if you run an accounting firm, you could say:

“Are your tax returns confusing?”

Or,

“Is your bookkeeping too time consuming?”

This is a good example of a headline, simply because it’s what a lot of business owners needing an accountant would think.

Think about what the prospect wants to see and why it would make sense for them to pay attention.

Also understand the sophistication level of your audience, otherwise you’ll miss out on a lot of new clients if the language you use is too complicated for them to understand.

Regardless of your profession, it might be difficult to step out and think of simple solutions if you are naturally inclined to use a more complicated language.

Which is why we can take a look at your ads for free and figure out what would work the best for your business.

Fill out this short form and we will get back to you within 24 hours.