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The One Key Step To Get A Tsunami Of New Leads For Your Business.

  • Writer: maidi duka
    maidi duka
  • May 15, 2024
  • 2 min read

Updated: May 16, 2024


Most marketing is boring, hard to read or completely misses the point.


Boring ads cannot make sales or get you any new leads as people will just scroll past them while your money will be wasted.


This is exactly why, in the next 3 minutes I will tell you what to do to make your ads generate leads without you wasting your marketing budget.


You, I, and everyone you know are bombarded with more online content than we can handle on a daily basis.


And while people just scroll past this content, they also scroll past the vast majority of ads out there.


Because most of them are missing the most important part you will learn about in this article.


When it comes to social media ads, they seem like a viable option if you know what you are doing, you can pick your budget, your targeting and have everything under your control.


After all, you can set a daily budget of £10, reaching a monthly budget of £300.


This sounds great for small businesses that do not have enormous marketing budgets, giving them a great opportunity to find new clients and achieve high ROI for every penny spent on ads.


Although if you don’t know what you are doing you will throw your money away with no results and no new leads for your business.


What Is The Quickest Way To Make At Least £2 For Every £1 Spent On Ads?


The answer is actually pretty simple.


Let’s say you already run ads, but they get lost among all the other content people are bombarded with on a daily basis.


People might view your ads, but they won’t stay for long enough to become interested in what you

are offering and will just keep on scrolling.


Then you know you are wasting your money while getting frustrated with the lack of new leads.


How could we go about this issue? By changing the language we use.


People have a tendency to use smart, difficult language by default, or using corporate words that no one actually uses outside of their field.


And as you might know, famous intellectuals and scientists of the 20th century were known for one thing…


Explaining abstract concepts in simple terms.


Marketing isn’t any different, as the famous Leo Burnett, one of the greatest advertising minds of the 20th century once said:


“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”


Simplicity is extremely overlooked, but yet, it is what we actually want to engage with the most.


Simple language prevents confusion, and a confused customer does the worst thing a customer can do which is, doing NOTHING.


Ask yourself a question while writing your ad, would you have talked like this to someone at a bar?


Because if the answer is no, then you might be attempting to write something that is out of grasp for most people.


A lot of the time it’s hard to simplify the language unless you speak with someone who is outside of

your field.


For this reason, if you need help in making your ads read simply and generate a lot of leads, contact us, and we will take a look at your ads for free!


 
 
 

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